Oriental Branding Implementation
Oriental Bank was founded in 1964 and is one of Puerto Rico’s largest banks. It enjoys a fantastic reputation locally, thanks to their highly experienced, client-driven staff, always making sure to deliver an unparalleled level of service to their patrons. We have been Oriental’s architectural design firm since 2010, which coincides with the year they acquired Puerto Rico’s based Eurobank through and FDIC assisted transaction.
We assisted Oriental Bank in the architectural integration of the newly acquired branches (11 out of 22), consistent with the corporation’s established Brand Design Guidelines. To develop a cohesive corporate brand, we performed studies of building façade, massing, architectural elements and corporate identity projection, including branding. Simultaneously, we assisted Oriental with the implementation of Oriental’s new logo that needed to be replaced in all branches, approximately 43 branches.